The Canary Islands' tourism sector is witnessing a new wave of consolidation in its accommodation offerings. LIVVO Hotel Group, under the umbrella of Martinón (Grumasa), has confirmed a new phase of expansion in southern Gran Canaria with the strategic addition of two properties: the LIVVO Tarahal, located in the coastal area of San Agustín, and the LIVVO Monte Carrera holiday apartment complex in Arguineguín.
This acquisition strengthens the brand's presence in the most sought-after locations on the Gran Canaria coast, demonstrating its commitment to a hybrid business model that combines traditional hotels with the holiday home segment. With these moves, LIVVO aims to capitalize on the growing demand for flexible stays and functionally designed apartments, a trend that has taken hold among European travelers seeking greater independence without sacrificing the standards of professional management.
The addition of LIVVO Tarahal and Monte Carrera aligns with the company's roadmap to strengthen its portfolio of assets in high-yield locations near the sea. According to sources within the group, both properties have been integrated with the aim of offering an experience linked to the island lifestyle, focused on tranquility and taking advantage of the microclimate of the island's south—key factors for maintaining occupancy levels during the shoulder and peak seasons.
With this growth, LIVVO Hotel Group not only expands its bed capacity but also consolidates its influence in the regional tourism industry. The company continues to gain ground against traditional competitors by diversifying its offerings from San Bartolomé de Tirajana to Mogán, demonstrating an aggressive capacity for acquiring assets that positions the brand as one of the most dynamic players with the greatest potential for organic growth in the archipelago this year.
