The hotel industry in southern Gran Canaria has closed the year with price stability that defies the volatility of the European market. Performance data shows a sustained increase in the average nightly rate, which rose from €135 in May to break the €200 barrier during the winter season. The peak revenue was recorded in November, with an average of €208, stabilizing at €202 towards the end of the first quarter, representing an increase of €7 per room compared to the same period of the previous year.
The hotel inventory has experienced a slight expansion, currently operating with 100 establishments compared to 94 last year. Market segmentation reveals a massive concentration in the four-star category, which comprises 53 hotels, followed by three-star establishments with 28 units. The luxury segment, represented by 12 five-star hotels, acts as the main driver of the mid-range price, while the one- and two-star offering maintains a marginal presence with just 7 properties in total.
The average occupancy rate for the last month was a solid 78%, marginally exceeding the 77% recorded twelve months prior. Seasonality analysis reveals atypical behavior during the summer months, with an occupancy spike to 86% in August, followed by a technical correction in autumn and winter. December marked the lowest point of operation with an average occupancy rate of 74%, although revenue per available room (RevPAR) remained high due to the premium pricing strategy implemented during the holidays.
Customer satisfaction yielded an average rating of 8,50 out of 10, remaining almost unchanged from the previous year's 8,51. Staff remained the most valued asset for tourists, achieving a score of 9,13. On the other hand, the perception of "value" or price-quality ratio was the most critical indicator at 8,28, reflecting the pressure that rising prices were putting on the expectations of end consumers.
Services and location maintain robust metrics above 8,50, while comfort and cleanliness approach outstanding with scores of 8,80 and 8,84 respectively. This scenario of rising prices, combined with occupancy rates that withstand inflation, places the island's accommodation sector in a position of financial strength, despite a slight erosion in the perception of cost competitiveness. The industry appears to have successfully completed the transition to a higher value-added model, where customer service offsets the increased cost of stays.
