Lopesan Hotel Group has strengthened its strategy to attract guests to the Northern European markets with its recent participation in the Events Days Bergen trade fair. The accommodation giant, based in southern Gran Canaria, used this specialized forum to showcase its MICE (Meetings, Incentives, Conferences, and Exhibitions) offerings, highlighting the capacity of the Meloneras resort to host high-level international events in a privileged climate.
The Lopesan delegation's presence in Bergen allowed them to explore new avenues of collaboration with the French market, a segment showing increasing interest in the connectivity and quality of hotel services in San Bartolomé de Tirajana. The event, organized by Jérémie Cruz, facilitated direct meetings with potential clients from France and the Nordic countries, strengthening business relationships aimed at diversifying the seasonal nature of meetings tourism on the island.
The chain's participation in this Norwegian event underscores the importance of internationalization for Gran Canaria's hotel sector, which uses its "energy" and climate stability as its main selling point against European competition. By representing the Canary Islands' interests in colder latitudes, Lopesan not only promotes its own assets but also acts as an ambassador for a destination capable of transcending geographical boundaries to attract investment and talent in the corporate events sector.
This promotional activity complements the hotel group's extensive international outreach program for 2026, reinforcing the role of southern Gran Canaria as a key logistics and leisure hub for the European market. The connections established in Norway lay the groundwork for future co-branding projects and collaborations that promise to increase the flow of business travelers to the Maspalomas-Meloneras area.
