The holiday rental model in southern Gran Canaria shows signs of structural exhaustion as of the end of the first quarter of 2026. San Bartolomé de Tirajana, which accounts for 36% of the island's available accommodation, and Mogán, with 18%, lead a market that is experiencing a constant erosion of its supply capacity. The island has lost 8,8% of its available holiday rentals and 10,7% of its total accommodation capacity in the last year, a contraction that reflects the exit of assets from a system under regulatory and operational pressure.
Profitability per accommodation unit in the southern tourist centers shows signs of weakness compared to regional competition. While outlying or residential municipalities manage to maintain high prices, the average daily rate on the island has fallen by 1,3% year-on-year. San Bartolomé de Tirajana boasts a rate of €190, but this is far from the €234 recorded in Firgas, demonstrating that the south's mass tourism sector is losing control over premium pricing. Meanwhile, Mogán remains stagnant at €167, placing it in the middle range of a market marked by the devaluation of the product.
Business efficiency is also faltering. The occupancy rate in Gran Canaria stands at 94,90%, a figure that, while high, is lower than Lanzarote's 95,61% or Fuerteventura's 95,04%. The south is forced to operate with tighter occupancy margins while grappling with an average stay of 5,6 days, lower than the 6,07 days achieved by its competitors on Fuerteventura. This inability to extend overnight stays limits the real economic impact of the 38.646 available beds on the island.
Although total revenue reached €27 million in March 2026, growth is based on an artificial increase in the average length of stay per visitor, offsetting the drop in prices and supply. The holiday sector in southern Gran Canaria faces a scenario of shrinking inventory and loss of price competitiveness, where the massive volume of accommodation no longer guarantees profitability leadership within the archipelago.
