Southern Gran Canaria is once again positioning itself as the epicenter of the high-end automotive sector and exclusive lifestyle in the archipelago. The German firm Audi, through its regional importer Audi Canarias, has confirmed an unprecedented display of its Audi Sport division for the upcoming edition of AutoBello Gran Canaria. The event will be held on Saturday, May 30th, at the Maspalomas Golf facilities in the municipality of San Bartolomé de Tirajana, further solidifying the southern region as the preferred venue for major events in luxury motoring, fine watchmaking, and premium gastronomy at the national level.
The four-ring brand will structure its exhibition space around a selection of high-performance vehicles and private collector's items belonging to clients in the islands. The display will showcase radical configurations equipped with the brand's iconic five- and eight-cylinder engines, boasting dynamic power outputs exceeding 600 hp. The concept aims to connect with enthusiasts of mechanical performance in an environment designed around the concept of a concours d'elegance, where the vehicles are judged by a panel of experts in automotive design and preservation.
The technical appeal of Audi's display on the southern golf course will be enhanced by the presence of exclusive modifications by German specialist ABT Sportsline. The modifications developed by this Volkswagen Group tuner boost the performance of production models through electronic recalibration of the control units, optimized exhaust systems, and carbon fiber aerodynamic enhancements that increase the visual exclusivity of the vehicles. These modified sedans and sports cars serve as the main attraction for investors and collectors in the automotive sector who attend the Maspalomas event annually.
Audi Canarias' infrastructure at the San Bartolomé de Tirajana venue will feature a temporary boutique selling official merchandise and original accessories, with a commercial focus on Audi Formula 1. The space aims to capitalize on the excitement generated by the Ingolstadt-based corporation's entry into the pinnacle of global motorsport, offering apparel and technical accessories previously only available at international circuits. The organizers are currently running a VIP pass giveaway on their digital platforms to encourage attendance from the local fan community.
The AutoBello Gran Canaria event will run from 10:30 a.m. to 18:00 p.m., bringing together leading figures, tourism entrepreneurs from the south of the island, and key influencers in the Canary Islands' luxury sector. The active participation of global brands like Audi reaffirms the profitability of combining the climate of southern Gran Canaria with lifestyle-oriented corporate events, guaranteeing Maspalomas' international profile linked to standards of exclusivity, technological innovation, and logistical capacity to host high-impact socioeconomic forums.
